Presentation was filled with a lot of takes, but here are a few that I noted:
General Take Aways:
- Sex and Positivity sell, so don’t go negative.
- Talk as yourself, not about yourself.
- Videos get linked, photos get comments.
- People want to hear your unique point of view.
- Users comment on things that have something in it for them.
- Stay away from overly technical jargon; write simply and plainly.
- Use social proof to establish trust.
- Know your audience (lives, schedules, etc.)
Timing Take Aways:
- Effective bloggers publish early in the day (I am violating this now!)
- People share (retweet) mostly in the afternoon.
- Post early in the week for views and on weekends for comments.
- The more often you post, the more active followers you will attract.
If you have the time, look through the slides. While you will see each of the take aways, reading them in context will probably help.
To see/hear the complete presentation, make sure to check out Dan Zarrella’s website.
